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Privacy Policy | Last Updated March 26th, 2021

1. Introduction

This privacy notice provides you with information about how That Fit Friend collects and uses personal data through the website

Contact Details

Our full details are:

Full name of legal entity: That Fit Friend, hosted under Concrete Athletics, LLC.

Email address:

If there are any updates to be made on this page, you’ll see them reflected as so with the correlating updated date above.

2. Data Collection Information

We may process the following categories of personal data about you:

* Communication Data includes any communication that you send to us whether that be through the contact form on our website, through email, social media messaging, social media posting, or any other communication that you send us. We process this data for the purposes of communicating with you, for record-keeping, and for the establishment, pursuance, or defense of legal claims. Our lawful ground for this processing is our legitimate interests which in this case are to reply to communications sent to us, to keep records, and to establish, pursue or defend legal claims.

Some examples include:

Blogs: On blog articles, you’ll notice that you have the ability to leave comments which will have some of your personal information publicly available. Do note, this information can then be seen by the public. TF2 has no control over what others do to the information you’ve shared publicly on this site.

Inquiries: If you choose to send TF2 an inquiry or email, then the data that has been provided will be used to further assist and identify the person to whom it’s been sent from.

Californians retain the right to request the deletion of their personal data. To request data deletion under CCPA, email

As specified in the California Consumer Protection Act, if you choose to exercise your rights under CCPA and (1) request the deletion of your personal data from the TF2 site or (2) restrict our use of any or all of your personal data under the CCPA “right to opt-out,” you will receive the same quality of goods or services from You will also not be denied access to goods or services or be charged a different price for goods or services from if you exercise your rights under CCPA.

Some examples include:

Registration: When you register your email via the TF2 newsletter, fill out calculators, or compete in giveaways, some of the information you provide will be kept and used to process your request.

Calculators: If you choose to complete calculators on TF2, then you agree to submit your name and email for TF2’s retention purposes. This data will not be sold or used by third parties outside of TF2.

User Data includes how you interact, visit, and use this site. Personal data collected allows TF2 to provide you with relevant content per the data that was collected with your visit to this site.

Technical Data and Web Logs: TF2 wants to inform you that whenever you visit this site, TF2 collects information that your browser sends to us that is called Log Data. This Log Data may include information such as your computer’s:

  • Internet Protocol (“IP”) address
  • Browser version
  • Pages of our Service that you visit
  • The time and date of your visit
  • The time spent on those pages
  • Other demographic-focused statistics

Cookies: TF2 uses cookies, which allows TF2 to learn how you interact with the content housed within this site. This tracked data allows TF2 to identify the most popular pages and features and helps to improve the service of the site. Cookies do not provide TF2 with personal information and are used across multiple sites, however, you may opt-out of this, or modify your personal preferences. For more information, visit:

Examples of third-party cookie usage can be seen below.

  • TF2 uses Google Analytics which is one of the most popular tools for collecting and utilizing user data to improve user experience. Note, this data is then used by TF2 to identify various characteristics provided by your internet service provider.
  • For more information on Google Analytics cookies, see the official Google Analytics page.
  • Third-party analytics are used to track and measure the usage of this site so that we can continue to produce engaging content. These cookies may track things such as how long you spend on the site or pages you visit which helps us to understand how we can improve the site for you.
  • From time to time, TF2 will test and utilize new features based on third-party cookie data collection.

3. Links to Other Sites

TF2’s services and content may contain links to third-party sites. If you click on a third-party link, you will be directed to that site. Note, these third-party sites are not owned or directed by TF2, so it’s strongly recommended to read the third-party’s site’s privacy policies as well for further information in regard to their site/services.

Children’s Privacy

The services provided through TF2 are not addressed to anyone under the age of 13. TF2 does not knowingly connect data and information from those under the age of 13. If it is confirmed that a child under the age of 13 has provided data to TF2, then it is deleted immediately. If you are a parent/guardian and are aware that your child has provided data to TF2, please reach out and it will be deleted immediately.

Mediavine Programmatic Advertising (Ver 1.1)

The Website works with Mediavine to manage third-party interest-based advertising appearing on the Website. Mediavine serves content and advertisements when you visit the Website, which may use first and third-party cookies. A cookie is a small text file which is sent to your computer or mobile device (referred to in this policy as a “device”) by the web server so that a website can remember some information about your browsing activity on the Website.

First party cookies are created by the website that you are visiting. A third-party cookie is frequently used in behavioral advertising and analytics and is created by a domain other than the website you are visiting. Third-party cookies, tags, pixels, beacons and other similar technologies (collectively, “Tags”) may be placed on the Website to monitor interaction with advertising content and to target and optimize advertising. Each internet browser has functionality so that you can block both first and third-party cookies and clear your browser’s cache. The “help” feature of the menu bar on most browsers will tell you how to stop accepting new cookies, how to receive notification of new cookies, how to disable existing cookies and how to clear your browser’s cache. For more information about cookies and how to disable them, you can consult the information at All About Cookies.

Without cookies you may not be able to take full advantage of the Website content and features. Please note that rejecting cookies does not mean that you will no longer see ads when you visit our Site. In the event you opt-out, you will still see non-personalized advertisements on the Website.

The Website collects the following data using a cookie when serving personalized ads:

  • IP Address
  • Operating System type
  • Operating System version
  • Device Type
  • Language of the website
  • Web browser type
  • Email (in hashed form)

Mediavine Partners (companies listed below with whom Mediavine shares data) may also use this data to link to other end user information the partner has independently collected to deliver targeted advertisements. Mediavine Partners may also separately collect data about end users from other sources, such as advertising IDs or pixels, and link that data to data collected from Mediavine publishers in order to provide interest-based advertising across your online experience, including devices, browsers and apps. This data includes usage data, cookie information, device information, information about interactions between users and advertisements and websites, geolocation data, traffic data, and information about a visitor’s referral source to a particular website. Mediavine Partners may also create unique IDs to create audience segments, which are used to provide targeted advertising.

If you would like more information about this practice and to know your choices to opt-in or opt-out of this data collection, please visit National Advertising Initiative opt out page. You may also visit Digital Advertising Alliance website and Network Advertising Initiative website to learn more information about interest-based advertising. You may download the AppChoices app at Digital Advertising Alliance’s AppChoices app to opt out in connection with mobile apps, or use the platform controls on your mobile device to opt out.

For specific information about Mediavine Partners, the data each collects and their data collection and privacy policies, please visit Mediavine Partners.