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About That Fit Friend | Jake Boly

jake boly that fit friend
jake boly tf2

Jake Boly is the Founder of That Fit Friend, a training shoe and apparel resource, and a Certified Strength and Conditioning Specialist based in Denver, Colorado. He holds a Masters in Sports Science and a Bachelors in Exercise Science.

For as long as I can remember, I’ve always been That Fit Friend that everyone reaches out to for questions about training, gear, and everything else.

If you look around the training shoe, training gear, and apparel review space, there are countless sites pushing review content on products they don’t even use. These are the reviews flooded with stock photo imagery from the retailer’s site and void of any suggestion that the reviewer — a real person — even trains with the products themselves.

How can you review training-focused products, if you don’t actually train hard in the products you’re reviewing and writing about day-in and day-out?

Pushing thin content to make a buck is not how I and the team roll here at That Fit Friend and every single member on the TF2 team is someone with skin in the game and a passion for pushing the limits with their training.

At That Fit Friend, you’ll never find a review discussing a product that I (or the team) haven’t physically tested for multiple training sessions.

Outside of reviewing nearly every pair of training shoes over the last five years. I think one of my strengths is that I’m also a coach and compete in strength sports. In addition, every member of the team has experience within their respective niches. So, when new products launch with performance-geared features, I always ask and encourage the team to consider, how will these features physically shift things like biomechanics and performance output?

That Fit Friend is designed and intended to be a real and relatable outlet with lifters, athletes, and coaches testing the gear that they’re passionate for and that they use day-in and day-out. 

In this community, everyone is a friend and I’m here to assist you with whatever asks you might have regarding training products or fitness.

A Review Site That Puts You First

How I Review Shoes On That Fit Friend

At That Fit Friend, I (Jake Boly) want you to always feel comfortable reaching out and asking questions about my review content.

At the moment, I’d say I spend about an hour a day replying and answering review-related questions through Instagram DMs and YouTube comments.

While this may seem tedious to some, I personally love it. The community at That Fit Friend is what makes what I do worth it. I also find it odd when “product reviewers” don’t 1) offer a way to ask questions, and 2) never reply to those who have questions.

If you ever have questions, feel free to reach out through any of the means below!

My Background and More Stats About Me

published articles
youtube video content
educational background jake boly
cscs and training experience

2012/2013: My background in fitness and personal training dates back to late 2012 and early 2013. It was at this time when I fell in love with training clients and became a certified personal training.

2014: I graduated from college with a B.S. in Exercise Science, took a a job as a content writer at Vitamin Shoppe, and continued to train clients on the side.

2016: I finished my M.S. in Sports Science, continued training clients on the side, and switched full-time roles from Vitamin Shoppe to BarBend.

2020/2021: I left BarBend in August 2020 to pursue my own ventures. The current projects that take up my days include 1) working with clients, 2) running an SEO course for fitness professionals, 3) co-founding and running Pheasyque Lab with Eugen Loki, and 4) building this site!

The TF2 Team

Something I am [Jake] very particular with at That Fit Friend is the writers that I bring on and work with. While I write about 99% of the information and review content you’ll read on That Fit Friend I do have writers contribute content here and there.

Every contributor that I bring on has skin in the game and is either a weathered athlete or coach that I’ve vetted thoroughly and trust. If you ever read a contributor’s piece of content and have a question, I encourage you to reach out to them and ask questions!

will quillman author at that fit friend


My name is Will Quillman and I am a Strength and Conditioning Coach at The United States Air Force Academy. I work with the NCAA Division I FCS football program and teach physical education courses, including basic cadet physical development and rock climbing. I hold a Masters Degree in Sports Medicine with an Emphasis in Strength and Conditioning from The University of Colorado Springs (UCCS). Prior to my time at UCCS, I completed my Bachelors Degree in Exercise Science with a double minor in Strength and Conditioning/Nutrition from Lindenwood University. My certifications include an NSCA CSCS, USAW SPC Level 1, Altis Foundations, CPR/AED/First Aid and NOLS WFA.

Shortly after my arrival to Colorado, I have been fully immersed in the outdoor scene and lifestyle, having lived in this great state for over 5 years now. I love hiking, trail running, mountaineering, rock climbing, mountain biking, skiing, and much more. Currently I train predominately for the endurance based events that I enjoy doing in my free time. Prior to my current training regimen, I was a competitive olympic lifter and powerlifter. My earlier training was based around basic strength, power and conditioning for hockey where I played at Lindenwood University, Junior Tier II/III in the NAHL/NA3HL and AAA youth hockey for 13 years.

I love outdoor gear and apparel. It is such a passion of mine to devote hours every day training for the activities I love. In the backcountry, gear and apparel can make or break your experience. I take great responsibility to bring quality reviews that you can trust have been tested thoroughly. Some of my favorite brands of outdoor gear and apparel are La Sportiva, Black Diamond, Salewa, Mons Royale, Rab, Patagonia, Smartwool and Outdoor Research.

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That Fit Friend Jake Boly