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Who Is That Fit Friend?

Jake Boly is That Fit Friend! No, in all seriousness, That Fit Friend is all of us. It’s a site and community built to be a resource for lifters and athletes like me.

We’re the lifters and athletes that show up day-in and day-out, put the work in, and want gear that matches our work ethic. There is SO much noise already in the fitness industry and the last thing we need is confusion around various products.

I wanted to build this site to provide ACTUAL feedback on products that I’m testing and using on a daily basis. Far too many sites don’t go the extra mile when testing products, and that was my main motivation for starting That Fit Friend.

I noticed a gap between people who were producing reviews on things like cross-training shoes and apparel and people actually walking the walk while providing their feedback.

I don’t know about you, but I don’t want someone who doesn’t actually train hard to tell me about the latest cross-trainer. How is that review and feedback going to be relevant for my training? Can the shoe support 400+ lbs? That’s what I want to know!

I’m a coach, recreational powerlifter, athlete, and someone who’s been formally in the fitness industry for the last 8+ years. I work with a plethora of athletes every day, and you better believe I ask them about their gear to gather even more opinions about products on top of my own.

Everything you see on this site is written and produced by me AND every product featured is something I’ve actually used or still use on a regular basis.

I hope you find That Fit Friend useful, and if there’s ever anything that you think I could improve — please reach out. I want this site to be a resource for discussion and not a definitive “my way of the highway” kind of place.

Your Fit Friend,


That Fit Friend

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